Learn What You Love

Ascent Academy’s newest campus needed help getting the attention of parents in the area — but how do you convince them that charter school is better than a free public education?

You don’t. You let the students tell their own story.

The strategy for this campaign was simple: let current students talk about how much they love Ascent and how its student-led curriculum inspires creativity and adaptive learning — two things we know parents want for their children in an AI-dominated future. So we set up a few cameras and let the magic happen.